About Us

About Velvet By Graham & Spencer

It began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today it has evolved into full collections recognized for their meticulously crafted, clean elevated staples. Helmed by Creative Directors Jenny Graham & Toni Spencer, the collections are created using only the finest fabrics and are manufactured primarily in the United States. Velvet by Graham & Spencer can be found in boutiques and premiere department stores nationwide and internationally.

    Lily Aldridge for Velvet

    For Spring 2013, a design dream team occurred when Jenny & Toni teamed up with supermodel and style icon, Lily Aldridge. The collaboration was a natural progression for a long-term love affair that began back in 2004 when Lily became the face and body of Velvet by Graham & Spencer. The Lily Aldridge for Velvet collection debuted with a 14 piece limited edition capsule collection designed to knock your sartorial socks off. Due to its runaway retail success and a public clamoring for more, a second collection hit the shelves for Spring 14.


    Before launching Velvet Denim in the Fall of 2014, the design team spent many months focusing on fabric and fit to create just the right collection. The results are styles that perfectly reflect the brand's casual luxe aesthetic. Taking full advantage of LA's status as jean capital of the world, Velvet Denim uses the best wash-houses, the best dye-houses and the best pattern-makers to create the perfect pair of jeans. 

    Retail Expansion

    In the Summer of 2013, Velvet by Graham & Spencer opened its first two retail stores. Curated to complement the clothing, the stores showcase a carefully edited selection from the collections alongside an eclectic offering of accessories. Located in the tony neighborhood of Brentwood and trendsetting Abbot Kinney in Venice, the stores epitomize the understated luxury that Velvet by Graham & Spencer is known for. 2015 saw the opening of a store in the Hamptons, and the arrival of an east coast flagship on Madison Avenue in the heart of Manhattan’s Upper East Side. In Fall of 2015 the first international location opened in beautiful St. Christopher’s Place in London’s storied West End.

    Velvet by Graham & Spencer / Made in Los Angeles

    LA born-and-raised, it only makes sense that we manufacture the Velvet by Graham & Spencer collection of tees right here in the City of Angels. We place a premium on finding the finest materials available and we highly value the top quality workmanship that can only be found here in small LA production facilities. The results are the timeless, long-lasting basics that you’ve come to expect from Velvet by Graham & Spencer. Above all else, it’s important we’re producing our tees in a fair, safe environment; look out for the MADE IN USA tags on our tees:
    that’s our calling card that they are made here with love.


    Velvet by Graham & Spencer is not only dedicated to making the world a more beautiful place but a better one too. Since its inception, giving back has been a part of the company’s core mission. Each year Velvet by Graham & Spencer partners with charitable organizations and supports causes through the development of charity tees as well as product and monetary donations including: St. Jude Children’s Research Hospital, National MS Society, The Art of Elysium and YouthAIDS.