The plainest and simplest of clothing, the t-shirt is a blank canvas. It’s unpretentious, unassuming and underrated. While it may not be the most exciting piece in your closet, we guarantee it’s one of the most iconic. This cotton classic has enjoyed star status for years, going everywhere from the French Riviera with Jane Birkin to the top of the charts with Françoise Hardy and Diana Ross. When paired with your favourite denim, an off-duty uniform was born.
Our first Velvet t-shirt - the Snoop - arrived on the scene in 1997. Crafted from a beyond-soft baby jersey and with a shrunken silhouette for added sex appeal, Snoop is undone perfection with raw edges at the hem and sleeves. Like the classics, it communicates an off-duty ease while still being the epitome of enduring chic. We’re forever grateful to this classic silhouette, it put us on the map and in your closet. Born in LA, worn everywhere.
